Originally aired October 12, 2010. Business stories are memorable, powerful packages that inspire prospects to say, “Tell me more.” They are the words, images, and sounds you use throughout your sales and marketing materials. When communicated effectively, they open doors to long and successful business relationships. Stay engaged with insightful stories, practical ideas, and thought-provoking exercises you can implement immediately.
What will you learn:
(a) Learn how to develop high-impact messages
(b) Select the right business stories through an easy-to-follow process
(c) Leave with specific and concrete ways of increasing revenue and improving customer retention.
Presented by: Ira Korestky, Founder, The Chief Storyteller